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The Harvest Farm |
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However, disaster struck on New Year's Eve with the arrival of the first frost in south Florida in 8 years. The fields turned brown overnight and all produce on the vine was ruined. There were three more freezing nights before January 2001 ended. After checking the temperature charts for the last 15 years or so, we decided there was a good possibility of experiencing consecutive years of freezing temperatures. This Fall we have decided to plant beans because they have a shorter growing season with the last harvest scheduled for the middle of December 2001. Direct Marketing is the most exciting concept we learned from the Fall 2000 Row Crop experience. We needed to identify the market for our delicious, attractive, and socially conscience approach to the farm labor issue. The Harvest Farm beans will be marketed in specialty grocery stores in the Naples, Florida area and we are also talking with specialty stores in New York City. |
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